Test new digital media channels and improve ROI across all digital advertising efforts for the Type:A eCommerce store.


P48 partnered with Type:A Brands to improve the efficiency and scale of digital media efforts. The process included testing a variety of new media channels, including Ads on Snapchat, Reddit, Display, and Native Networks. While regularly testing new creative angles across staple Ad platforms Google, Facebook & Instagram.


Digital Media Strategy, Media Buying, Creative Direction, Social Creative, Channel Selection, Multivariate Testing, Analytics & Tracking.


Creating a clean deodorant that works, like really.

When we set out to raise the bar on natural deodorants, we asked ourselves, what does this mean? Paying attention to every detail. Overachieving expectations. And never settling for mediocrity. So naturally, we called ourselves Type:A.


Content and Commerce.

We guided the Type:A team through the process of testing native advertising, with multiple content pieces specifically written and designed to influence purchasing behavior. At P48, we believe strongly in branded performance marketing. Which means that the best creative does more than “ask for a sale,” instead it actively tell a story that influences purchasing behavior, both short and long term.


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