Using new-school tactics on an old-school medium to make clients next-school rich
If you’re a business – with a legit story – and you’re tired of lemming’ yourself into the current cluttered ad-world, without any needle movement- this might shake your shorts a bit.
Old Man Radio
From 2020 – 2029, Old Man Radio—if done our New Kid way—will be the medium with the most opportunity.
Yep, we hit publish on that.HERE’S WHY
Radio Buyers are still buying based on OEMs, GRPs, and CPPs.
But it’s no longer 1995.
We buy intimacy and moments—that create champions..
It’s not that we don’t care about ratings. Or reach. Or frequency.
We fully nerd-out on the math and data side of radio.
We’re just looking with new-school goggles.
While the rest of the world fights in the overly cluttered Digital pond–we deep research an entire market, finding efficient, can’t lose opportunities with stations who want to deliver solutions, whether the #1 station or a group of the smallest stations.
humanity started to be turned off by big, flashy, high-produced, fakey worded, deep-radio- voice-guy commercials?
Somehow. Most of radio hasn’t noticed yet.
Which—is an opportunity for us
Let’s get coffee. Or beer. Or fries. We don’t judge.Hello@P48marketing.com
Should we have a form here? We saved our developer like 5 hours with this button (see how efficient we are?) So just send us a short message, and one of the Bennington brothers will give you a call.