Modernize the Sunny Street Café brand and create marketing programs to launch new restaurants in growth markets.
Create a fresh, tasty brand look & feel that communicates the modernization of Sunny Street Café. We used efficient digital mediums to push out the fresh new options that are now offered at restaurants, while building a connection with local audiences through social media. We used this framework to help Sunny Street Café franchisees successfully launch new restaurants with a consistent, exciting feel.
AOR Partnership, Creative Direction, Design, Restaurant Launch Planning, Radio Strategy, Digital Media, Social Media Advertising, Social Media Management, Paid Search, Display, Email Marketing
This is a place that’s run by family. A place where you’ll find made-from-scratch classics you expect, and some tasty concoctions you don’t. It’s a place where you’ll taste fresh & pure, and know it’s from a local place you could ride your bike to (well … somebody could).
Always though, you’ll find food that makes your day better, in a place that makes you feel comfortable. Welcome to Sunny Street Café.
One of the biggest changes to Sunny Street Café’s look and feel came with the new website. P48 and the Sunny Street team worked to get new, fresh imagery that matched their look to their slogan – A bright spot for breakfast and lunch.
We worked with the Sunny Street team to create a mobile-first design with easy-to-use location functionality and a responsive menu.
Creative storytelling is what we do best. With Sunny Street Café, creating FOMO is the key. By capturing the fun atmosphere that the super-delicous pumpkin pancakes create, yearned by pancake-lovers everywhere.
Pumpkin Pancakes 2019, What am I known for #1
Pumpkin Pancakes 2019, The Beginning
Pumpkin Pancakes 2018, These babies are legendary #1
Pumpkin Pancakes 2018, These babies are legendary #2
Let’s get coffee. Or beer. Or fries. We don’t judge.Hello@P48marketing.com
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