Sarah’s
Oil

Solution:

Over the last couple of years, we’ve gotten the chance to see a bit behind the curtain of what it takes to market a film — and what we saw was — Dangggg, it’s A LOT. In our experience, we’ve gotten to work with a brilliant firm and a team who juggles the dozens and dozens of tactics needed (from traditional to non-traditional) to get the entire country excited and to a nearby theater.

P48 is only a small part of that execution — but it’s been an honor to manage the faith-lean radio buy and radio creative portion for a number of films. Our work over the last decade has allowed us to develop quality relationships and a detailed understanding of how to execute an optimal radio strategy to the best faith-lean radio stations and networks, across the country.

This film, Sarah’s Oil, is based on an incredible true story of an eleven-year-old African American girl, in 1914, who used her faith and spunk, to strike oil and become an oil tycoon. It’s awesome.