Brief:
Strategic radio campaign and digital lead generation campaign to drive increased awareness and increase occupancy of key senior living communities.
We showcased the beautiful memories we each have of our loved ones to connect with the audience just how much National Church Residences values their residents. Because the team at National Church Residences understand that each person has had a unique journey, a beautiful story, and the final years of that journey aren’t always easy.
Creative Direction, Radio Creative, Media Planning & Buying, Script Writing, Digital Strategy, Paid Search Marketing, Website U/X and Copy, Closed Loop Reporting
My grandma is a like a firecracker. Not the kind that goes crack, pop, pop. No. The most beautiful kind that makes an awesome shape and color and leaves you momentarily speechless. She taught me that the brighter you shine for someone else, the better life is. And she also taught me to use my napkin instead of my pants. My grandma gave me priceless moments day after day. Now, she deserves the same.
We worked with the team at National Church Residences to communicate the wonderful memories each of us have of our loved ones. As our friends and family member grow older, the affect they had on our lives becomes even more meaningful. And we all want those loved ones to live out their golden years as best as possible. National Church Residences does just that. With a number of senior living facilities that are high-quality, and staffed with exceptional caretakers. Our goal was to connect with the audience by showcasing just how much National Church Residences values their residents. Because they understand that each person has had a unique journey, a beautiful story, and the final years of that journey aren’t always easy.
Dad
Firetruck
Let’s get coffee. Or skinny latte’s. Or fries. We don’t judge.
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