Bring Lincoln Construction into the digital age; including a visual overhaul, new website, messaging and photography.
Lincoln Construction hired P48 to bring their exciting future to life through a custom website design. The new design brought Lincoln’s projects to the forefront and highlighted the expert-guide process that makes Lincoln Construction the company they are today, and more importantly the company they strive to be in the future. Hold onto your seats, the before and after on this one may shock you.
Creative Direction, Messaging, Website Design & Build, Analytics & Tracking, Photography
Lincoln Construction’s Old Site
Buried images, old-school design, and lack of personality held their old site back. We specifically focused on three goals with this website – Showcase their impressive projects, highlight their expert process and care, and completely overhaul and modernize their design.
Lincoln Construction’s New Site
Large, stand-out imagery drastically changed the look of the Lincoln Construction website. But we nerded out on the little details, too. One of our favorite features is the yellow “L” from the Lincoln logo. Our Art Director Robin pulled that “L” out and used it as a frame for text and images throughout the site.
A pretty website gets ugly real quick when you can’t navigate it with ease. We intentionally used clear-cut sections of content to make the Lincoln Story easy to digest. The improved content flow allows us to direct website visitors to the right information quickly and effectively, across every device.
A Team of Real People
If there’s one thing a P48 website must have, it’s a littler personality. We helped the Lincoln team update the look of their talented team, with fresh headshots and updated group photography. As well as real thoughts from tenured team members, to help prospective clients get to know why working with Lincoln is a little bit different.
“When we started looking for a partner to overhaul our website, P48’s creativity stood out. Their ability to pull our team’s story to the surface, while highlighting the portfolio of projects we are so proud to show off shines through on the new site. They don’t build cookie cutter sites and they spent the time needed with our team to understand what makes Lincoln different in the crowded Construction market.”Andrea Schmitt, VP of Marketing & Human Resources
Let’s get coffee. Or beer. Or fries. We don’t judge.Hello@P48marketing.com
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