Stories & 101s
Sometimes we talk about succulent strawberries. Most of the time we talk about media strategy. Either way, it should be entertaining …?
by Chris Bennington and the P48 Digital Team Starting an online business, or taking an existing business and growing through digital channels is easier than ever. You just throw together some creative, build a few
I’ve come to find similarities between poker, the ultimate skill-game, and advertising, the ultimate gamble. The easy correlation? Everyone thinks they can do it. If you haven’t heard this common adage, I find it all
I’ll start with one question. As a marketing leader, would you spend a large chunk of advertising budget without a defined product message and positioning? I’m assuming your answer was a resounding “No!” … So